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elevating SPACES

Our mission is to inspire connection, creating moments where community, culture, and brand come to life.

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Defining and delivering the experiences that make places perform.

Services 

01.

STRATEGY

Every great place starts with a clear vision. We work with clients to develop bespoke placemaking and activation strategies that align with long-term goals, whether that’s community engagement, brand positioning, or commercial growth.

 

From research and insight to creative direction, we help define what makes each destination truly unique and how to bring that story to life.

02.

EVENT + CONTENT PROGRAMMING

We curate and produce dynamic event programmes that turn spaces into experiences. From large-scale public activations and seasonal festivals to cultural pop-ups and local community gatherings, our programming is designed to bring communities together and keep places alive all year round.

 

We also create engaging content that amplifies the story of a place, both on the ground and online.

03.

PROJECT MANAGEMENT

From concept to completion, we oversee every detail to ensure seamless delivery.

 

Our experienced team manages logistics, operations, budgets, and stakeholder coordination. 

04

MARKETING

We help places find their voice and connect with their audiences. Our marketing approach blends storytelling, digital strategy, and design to showcase destinations in their best light.

 

Whether launching a new space, reactivating an established one, or building long-term awareness, we create campaigns that drive engagement and growth.

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CREATING DESTINATIONS

Our projects bring energy and purpose to public spaces, transforming them into lively destinations that cultivate culture and CREATIVITY WHILST UNLOCKING COMMERCIAL VALUE.

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about

Founded by Nina Provencal, Victory Avenue Designs (VAD) has been a leading force in the placemaking and community activation scene since 2010. Specialising in transforming underused spaces and new developments into vibrant, people focused destinations. Collaborating with major developers, landowners, local Government and stakeholders, the team has delivered high-impact projects in iconic locations including Dubai, Abu Dhabi's cultural destination hub, Saadiyat Island, London's Trafalgar Square and Buckingham Palace. With a proven track record in creating engaging, commercially successful experiences that attract residents, visitors, and brands. 

OUR CLIENTS

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NEW PROJECT
COMING SOON

DUBAI, UAE

MARKET TOWN artisans

Are you a local farmer, baker, supplier, florist or artisan food maker with a passion for quality and community?

Victory Avenue Designs is inviting you to register your interest and  join Dubai’s newest community food concept.

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GET INVOLVED . REGISTER YOUR INTEREST .

GET IN TOUCH

For Enquiries about events and collaborations.

 

Email:                 
HELLO@victoryavedesigns.com


Call  |  Whatsapp:
DUBAI +971 55 589  0188
UK +44 750 695 6286

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