

elevating SPACES
Our mission is to inspire connection, creating moments where community, culture, and brand come to life.


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Defining and delivering the experiences that make places perform.
Services
01.
STRATEGY
Every great place starts with a clear vision. We work with clients to develop bespoke placemaking and activation strategies that align with long-term goals, whether that’s community engagement, brand positioning, or commercial growth.
From research and insight to creative direction, we help define what makes each destination truly unique and how to bring that story to life.
02.
EVENT + CONTENT PROGRAMMING
We curate and produce dynamic event programmes that turn spaces into experiences. From large-scale public activations and seasonal festivals to cultural pop-ups and local community gatherings, our programming is designed to bring communities together and keep places alive all year round.
We also create engaging content that amplifies the story of a place, both on the ground and online.
03.
PROJECT MANAGEMENT
From concept to completion, we oversee every detail to ensure seamless delivery.
Our experienced team manages logistics, operations, budgets, and stakeholder coordination.
04
MARKETING
We help places find their voice and connect with their audiences. Our marketing approach blends storytelling, digital strategy, and design to showcase destinations in their best light.
Whether launching a new space, reactivating an established one, or building long-term awareness, we create campaigns that drive engagement and growth.

CREATING DESTINATIONS
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about
Founded by Nina Provencal, Victory Avenue Designs (VAD) has been a leading force in the placemaking and community activation scene since 2010. Specialising in transforming underused spaces and new developments into vibrant, people focused destinations. Collaborating with major developers, landowners, local Government and stakeholders, the team has delivered high-impact projects in iconic locations including Dubai, Abu Dhabi's cultural destination hub, Saadiyat Island, London's Trafalgar Square and Buckingham Palace. With a proven track record in creating engaging, commercially successful experiences that attract residents, visitors, and brands.
OUR CLIENTS


























